No permit was ever filed
Every shoot with a child under 13 requires a prior SZW exemption under the BOVK 2016. Most never apply. The Labour Authority does not even know the shoot is happening.
Child protection · Creative industry
“This is child labour. We just made it look pretty.” Not anymore.
The first centralised platform for the legal registration of children in the creative industry. Netherlands launch, global architecture.
Visible
Protected
Compliant
The reality
Children are put to work every day — in plain sight.
It is wrapped in nice campaigns, glossy brands and professional studios. Under that surface: no permits, no protection, no oversight.
BSN numbers in shared spreadsheets
Children’s BSN and passport numbers are emailed in group chats and stored in shared sheets. No encryption, no retention policy, no accountability.
A foreign child falls outside scope
Countries protect their own citizens. A foreign child working in the Netherlands falls outside scope — by design. No system connects what happens across borders.
Actual message from a production group chat
“BSN and passport number still missing — without these details no kids can participate. Deadline today, end of day.”
The gap
Legislation looks inward. No one looks across the border.
Most national systems are built to protect their own citizens in their own territory. That is correct. That is also the problem.
Covered
Dutch child, Dutch shoot
An SZW exemption is required under the BOVK 2016. If filed: protected. If not filed: illegal — but at least the system exists.
Invisible
Polish child, Dutch shoot
The Dutch system covers Dutch children. A Polish child falls outside scope by design. Poland does not know the child is working abroad. No system connects the two.
No system
Any child, any country
There is no EU directive, no bilateral treaty, no cross-border register. The gap is structural — it is how every national system is designed.
WWKF does not wait for harmonisation. It builds the infrastructure that makes it irrelevant.
The solution
WWKF is three things at once.
A convenant opens the market. GSES certification gives it structure. The platform makes it permanent.
1
Quality mark
Keurmerk
Agencies, productions and campaigns become WWKF-certified via GSES. Certification means the full compliance chain has been verified — not just a set of stated intentions.
2
System & platform
Systeem
A live digital platform that registers children, generates tokens, manages SZW submissions and monitors compliance per assignment, per country. Built. Running today.
3
Covenant & code of conduct
Convenant
Brands sign the WWKF convenant. Agencies and productions commit to a binding code of conduct. The convenant is the opening move — the formal commitment before certification.
The token
One child. One token. For life.
A child-bound identity that stays with the child regardless of which agency or brand they work with. Permanent. It never changes, even when personal data is updated.
- Brands and productions only ever see the compliance status: green, or not.
- The BSN never leaves WWKF. It is encrypted and decrypted just-in-time, every access logged.
- The last four digits are random, never sequential. No enumeration, no data inference.
Who we serve
Four parties. Each with a clear reason to participate.
A distinct role for every link in the chain — from the parent who registers a child to the brand that signs the convenant.
Parents
Register once. Protected always.
- Free registration, token issued immediately
- BSN encrypted, never shared
- Pay only at first submission
- Full compliance history per child
Agencies
Certified. Covered. Compliant.
- Annual platform subscription
- BSN liability fully eliminated
- Coupling and decoupling managed
- 2-working-day decoupling rule enforced
Productions
Certify the campaign itself.
- Productions can be WWKF-certified
- Shoot registration triggers SZW
- Cross-border compliance monitored
- €75 per shoot, €45 rush surcharge
Brands
ESG-proof. Due-diligence ready.
- Sign the WWKF convenant
- No direct BSN contact required
- Auditable trail per campaign
- GSES certification available
The coalition
WWKF does not stand alone.
This is not a startup pitch. It is a sector launch with institutional backing already in place.
WWKF
Platform operator & data guardian
Authorised SZW submission agent. The technology and legal backbone of the system.
GSES
Certification partner
Manages certification for agencies, productions and brands. Active relationship with both VIA and bvA.
VIA
300 members
Dutch industry platform for the full marketing chain: advertisers, agencies, media and tech.
bvA
154 members · 400+ brands
The only Dutch advertiser-only association. Direct access to CMOs and brand marketing leaders.
SZW
Labour Authority
Competent authority for SZW exemptions. WWKF opens formal dialogue as a sector-backed submission agent.
Roadmap
Netherlands first. Europe next.
The architecture is ready for both from day one.
Q3 2026
Convenant
- WWKF + GSES + founding partners sign
- First brands commit
- Platform POC complete
Q3 2026
SZW dialogue
- Formal approach to the Labour Authority
- eHerkenning / Stripe live
- BSN module activated
Q4 2026
NL launch
- Live submissions begin
- GSES certification opens
- VIA + bvA announcement
2027+
EU rollout
- Belgium, Germany, France
- BankID / itsme verification
- European authority partnerships
Why now
The moment is right.
01
The law already exists
WWKF does not lobby for new regulation. It executes the law in force since 2016 that the sector ignores daily. That is a position of strength, not a proposition.
02
No competing solution
There is no other platform that centralises SZW submissions, protects child identity data and monitors cross-border compliance. WWKF is first mover.
03
GDPR exposure is real
Children’s BSN numbers in shared spreadsheets is not an outlier — it is the standard. For a group with billions in revenue, the maximum 4% fine runs into hundreds of millions.
04
The coalition is in place
GSES partnership formalised. VIA and bvA access secured. SZW dialogue ready. Institutional backing, not a cold start.
Join
Every working child. Visible. Protected. Compliant.
Sign the convenant as a founding agency or brand partner, get certified via GSES, or open the dialogue. Leave your details and we will be in touch within two working days.
01
Sign the convenant
Join as a founding agency or brand partner.
02
Get certified
Agency, production or campaign certification via GSES.
03
Start the dialogue
Formal approach to SZW / the Labour Authority.